Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Usability for the Masses (23 Nov 2005) My own answer lies in extending the work on discount usability engineering to create ultradiscounted methods. I think we have had good success with going beyond general usability heuristics to more specific usability guidelines that are easier to apply because they are more prescriptive. Simplified user testing has had more modest success: no matter how easy, quick, and cheap we make user testing, most companies still prefer to avoid it. Even so, there are more companies conducting user testing every year, so we are moving in the right direction. Usability needs to be simplified even more and made even more actionable. There is a full research agenda here, and we better get started finding the answers, because it is already too late. Article URL: http://www.upassoc.org/upa_publications/jus/2005_november/nielsen.pdf Read 64 more articles from Usability Professionals Association sorted by date, popularity, or title. Next Article: Usability Testing of Mobile Applications: A Comparison between Laboratory and Field Testing          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy