The Enterprise User Experience - Bridging the IT/Marketing Divide (21 Nov 2005)

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The Enterprise User Experience - Bridging the IT/Marketing Divide (21 Nov 2005)
As the term user experience rises to prominence, there is much debate, and even naval-gazing, about the category of professionals within an enterprise who should own the user experience. Is it designers? Usability professionals? Information architects? Ironically, the term user experience is meant to unify an excessively subdivided digital product infrastructure and culture.

But a variation of this debate is dawning within the culture of the real owners of user experience-the businesses that fund the creation of UX strategies for their operations and UX designs for their products. Clearly, UX professionals must share ownership of user experience. But what does it say on the organization chart?

Article URL: http://uxmatters.com/MT/archives/000034.php

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