Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  DUX2005 - One Person’s Journey (21 Nov 2005) I was struck by the focus of participants' questions toward the end of the tutorial, which turned upon whether ethnographers bring bias into their research and whether we can validate the work of ethnographers. I personally believe that the ethnographer-cum designer, anyway-must bring bias into the research work, in order to guide the activity toward the extraction of essential information from research subjects. I also think that ethnographic research gets validated by the analysis and synthesis that follows, which should either yield new, helpful insights or confirm existing insights. All in all, however, the group's questions made me think that we're a long way from understanding other people so well that we’re in any danger of living in some brave new world. Article URL: http://uxmatters.com/MT/archives/000032.php Read 9 more articles from User Experience Matters sorted by date, popularity, or title. Next Article: Find out what your customers really need from your website          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy