Resurrect Your Writing, Redeem Your Soul (28 Nov 2005)
You chat with your friends about a pet software project-say, a book-cataloging app. You arenít engaging consumers in an asset-focused meta-coherent tactical solution, right? Get heard. Use the same candor and shock the working masses expecting nothing but cruddy corporate-speak. Talk to them like real people. They will hear you and no one else.
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