Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Experience Attributes: Crucial DNA of Web 2.0 (01 Dec 2005) Amazon was taking advantage of the Long Tail before we even had a name for the concept that has since become widespread. Ebay capitalized on the network effect to create a many-to-many marketplace. Early blogs were already embracing the value created from individual users. These attributes — user-contributed value, the Long Tail, and network effect — are all Foundation Attributes of Web 2.0 services. They’re a part of many Web-based offerings, including some that we don’t call Web 2.0. Article URL: http://www.adaptivepath.com/publications/essays/archives/000547.php Read 53 more articles from Adaptive Path sorted by date, popularity, or title. Next Article: Good search is knowledge management          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy