The cranky user: Ho ho hum online retailers (02 Dec 2005)
It's already December again, and the holiday shopping season is upon us, so it's about time for another polite rant about how awful online shopping can be -- and why it doesn't need to be that way.
Online shopping poses a lot of challenges to Web architects, and, unfortunately, some would rather not pick up the gauntlet. Shopping experiences can easily cross the line from inconvenient to unacceptable, and a disappointed customer might not return. Here, then, are a few things to remember when designing your online store.
Article URL: http://www-128.ibm.com/developerworks/web/library/wa-cranky59.html
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