Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Introduction to Eyetracking: Seeing Through Your Users' Eyes (06 Dec 2005) For some time, usability professionals have evangelized the term discount usability testing. Discount usability testing was a product of the early years of the Internet. Its techniques promised to provide a simple, fast, and relatively economical way of conducting usability studies and improving users’ experience of the Web and other software user interfaces. However, such studies are mainly qualitative and subjective. The data reflect users’ conscious thoughts and feelings as well as the observers’ impressions. Some think this is the best, even the only method of conducting usability studies, but there are other-in some situations, perhaps better-ways of evaluating user interactions. Eyetracking offers unique benefits and provides a practical alternative to conventional discount usability testing. Add this article to Del.icio.us Article URL: http://uxmatters.com/MT/archives/000040.php Read 25 more articles from User Experience Matters sorted by date, popularity, or title. Next Article: RIAs: The Technology Is Exciting, but They Really Do Help Users          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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