Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Building a Better Movie Business (16 Dec 2005) Talk about a badly convoluted system. Hollywood's moguls know they're in big trouble when the single most powerful person in the industry today is Wal-Mart CEO H. Lee Scott Jr. Don't you think DreamWorks Animation CEO Jeffrey Katzenberg would rather hang out at a beach house in Malibu with Steven Spielberg than schlep to Bentonville, Arkansas, for the retailer's Saturday-morning management meetings? But schlep to Bentonville he does--often, actually--and he even wears a blue Wal-Mart apron when he's there. If today's problem for the studio moguls is that they're captives of Wal-Mart, then tomorrow's will come when they're challenged by the likes of Google, which has declared itself a "media company," and Yahoo, which is paying $100 million to take over the huge former MGM headquarters in Santa Monica, California, as offices for 1,000 employees in its Hollywood division. Yahoo's operation is being run by Lloyd Braun, a former ABC executive who helped oversee the creation of Desperate Housewives. His mission is to create original, interactive programming that reinvents news and entertainment for a new medium. He has already hired his own roving war correspondent, Kevin Sites, and set up an "adventure" channel on which mountain climbers, for example, will post their own videos. Add this article to Del.icio.us Article URL: http://www.fastcompany.com/subscr/101/open_hollywood-better-business.html Read 55 more articles from Fast Company sorted by date, popularity, or title. Next Article: Lowest Common Denominator          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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