Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Women tempted by gadget gifts (22 Dec 2005) Best Buy has made an effort to change the way sales assistants talk to women, particularly trying to stop the common practice of ignoring a woman shopper in favour of their male companion. The same experience is to be had in the UK according to Margaret Heffernan, author and businesswoman. "It is universally horrible," she says. "It is quite amusing to hear sales people try to explain a product. "I know they don't know what they are talking about and they think it doesn't matter because I am a girl." "I buy online because I find going into electronic stores so annoying," says Ms Heffernan, who says she would like an iPod pre-loaded with her music collection this Christmas. Add this article to Del.icio.us Article URL: http://news.bbc.co.uk/1/hi/technology/4536386.stm Read 271 more articles from BBC News sorted by date, popularity, or title. Next Article: A Conceptual Model and Technical Architecture for Semantic Web Services          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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