Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Search Engines as Leeches on the Web (09 Jan 2006) The real goal is to make users come back, and to have them come directly to your site instead of clicking on expensive ads. The ideas above are just a few ways to encourage repeat business. Further in-depth studies of user behaviors and customer needs should reveal many new ways of keeping users loyal. Add this article to Del.icio.us Article URL: http://www.useit.com/alertbox/search_engines.html Read 393 more articles from Jakob Nielsen sorted by date, popularity, or title. Next Article: UXnet Local Ambassadors: Building a Global Community One Locale at a Time          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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