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Myths and measurements: Evaluating the ROI of design (21 Dec 2005) Few people disagree with the notion that products are better when they are designed before being built. Yet why do so many companies remove design from the project schedule? Steve Calde debunks the misperceptions that lead business-decision makers to think that design adds costs to product development, when in fact they can't afford not to spend money on research and design. Add this article to Del.icio.us Article URL: http://www.cooper.com/content/insights/newsletters/2005_issue02/Evaluating_the_ROI_of_design.asp Read 84 more articles from Cooper sorted by date, popularity, or title. Next Article: Mobile Phones and other Technology can narrow Social Divides |
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