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Fear and the Future (25 Jan 2006)
The BBC spotted the digital revolution very early and we have learned a lot about the audience need for simplicity and universality.



I would like to suggest that, for both the public and private sectors, these two words – simplicity and universality – are the two principles on which success in this new media world will need to be founded.



Let me define what I mean by "this new world". I mean, of course "on demand".



The next age of the media will have arrived when on demand has become the main way that people consume television and radio output. I am as sure as I can be that on demand is the future.
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Article URL: http://www.bbc.co.uk/pressoffice/speeches/stories/grade_natpe.shtml

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