Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Eureka (12 Feb 2006) Creating original and compelling new products is at best a gray art. Doing it in a repeatable and systematic fashion is the deeper issue that faces many design companies. Larger consultancies can rely on stable in-house teams that have the resources to avoid succumbing to the design of ‘me-too’ products. Smaller design houses often depend on the strengths of a couple of key individuals who are relied upon for their ability to snatch creative insights. In their absence it’s a matter of wrestling with a myriad of slippery and ill-defi ned theories of innovation. Add this article to Del.icio.us Article URL: http://ambidextrousmag.org/preview/issue2/pages24-25.pdf Read 9 more articles from Ambidextrous Magazine sorted by date, popularity, or title. Next Article: Inspiring Ways to Design and Clean          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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