Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Investing in Design (12 Feb 2006) It’s no secret that corporate value is fundamentally financial, and comes directly from top line revenue increases and bottom line cost savings. Concepts like margin, inventory velocity, or cash flow are all important business considerations, but we’ll leave those foundations for you to explore in the resources at the end of this article. However, there are more than these basics that drive business value. Three forces in particular are converging to create this renewed corporate interest in design. Add this article to Del.icio.us Article URL: http://ambidextrousmag.org/preview/issue2/pages33-35.pdf Read 9 more articles from Ambidextrous Magazine sorted by date, popularity, or title. Next Article: Mike Lin Interview          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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