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Culture: Wanted? Alive or Dead? (15 Feb 2006)
We have, I think, barely begun to discover the startling and currently assumptions about metaphors, mental models, interaction, and appearance. Already crossing my desk are proposals from India and China for entirely new metaphorical foundations for computer-based products and services that are quite unlike those that have emerged from Seattle, Silicon Valley, Helsinki, or Tokyo, among other centers. We have an interesting and challenging time ahead of us as we explore the full meaning of cross-cultural user-experience development.
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Article URL: http://www.upassoc.org/upa_publications/jus/2006_february/culture_wanted.pdf

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