Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  The Role and Evolution of Design in Software Products (06 Feb 2006) Design professionals often decry the lack of importance and investment their companies place on design. After all, most software projects revolve around a product’s engineering, to the ongoing detriment of its design—not to mention the chagrin of so many designers, who wriggle uncomfortably toward the bottom of the food chain. But there is a good reason for this: products can be very profitable without investing a single penny in interface design—at least, beyond the user interfaces the engineers build. Indeed, at least in the early stages of a market or company, resources dedicated to intentional interface design are often a bonus rather than being viewed as a necessity. Sound crazy? Consider the natural and normal evolution of a software product: Add this article to Del.icio.us Article URL: http://uxmatters.com/MT/archives/000072.php Read 25 more articles from User Experience Matters sorted by date, popularity, or title. Next Article: Users Interleave Sites and Genres          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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