Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Does the Intrusiveness of an Online Advertisement Influence User Recall and Recognition? (06 Mar 2006) This study investigated the effect of the type (banner ad, pop-up ad and floating ad) and state (animated and non-animated) of online advertisements on recall and recognition of the advertisements. It was hypothesized that floating ads, pop-up ads, and animated ads would be easier to recall due to their intrusive nature. Results showed that participants in the pop-up ad and floating ad condition had better recall of the presence of the ad as well as better recognition. Animation did not significantly influence any of these measures. Add this article to Del.icio.us Article URL: http://psychology.wichita.edu/surl/usabilitynews/81/OnlineAds.htm Read 117 more articles from Software Usability Research Laboratory sorted by date, popularity, or title. Next Article: Examining the Legibility of Two New ClearType Fonts          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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