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Why UX Should Matter to Software Companies (06 Mar 2006)
In most cases, a software engineer simply isn’t the best person within a company to design a product’s user experience. While the user experiences of a few stellar products have been designed and developed by brilliant engineers, UX professionals are typically much better at UX design than engineers are. To get the best user experience in the least time possible, a company should hire the right person to do the job - someone with expertise in user experience.
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