Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Competitive Analysis: Understanding the Market Context (26 Feb 2006) Effective web design, from the simplest brochure website to the most complex web application, needs to involve an understanding of context. While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer an incomplete picture. What is missing is the context: the environment in which the website or web application is used as well as the market in which it exists. Rosenfeld and Morville’s Three Circles of Information Architecture diagram offers a visual representation of these overlapping areas, although I propose a slightly different view: Add this article to Del.icio.us Article URL: http://www.boxesandarrows.com/view/competitive_analysis_understanding_the_market_context Read 226 more articles from Boxes and Arrows sorted by date, popularity, or title. Next Article: Hiding in Plain Sight: An Interview with Adam Greenfield          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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