Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Whose profession is design? (02 Apr 2006) Whose profession is this? Nobody’s, at least in the sense that it belongs to any single group. Everybody’s, at least in the sense that we all have to come together to ensure that products are successful from everyone’s point of view. This means that there may be usability flaws, technology glitches, appearance issues, and marketing fumbles. But so what? We must look at the larger picture and ask, does each flaw really matter? And so everyone must pitch in, everyone must make compromises and tradeoffs, and everyone must put their profession second and the interests of the company and customer first. Add this article to Del.icio.us Article URL: http://www.jnd.org/dn.mss/whose_profession_is.html Read 89 more articles from Don Norman sorted by date, popularity, or title. Next Article: Why doing user observations first is wrong          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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