Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Interior Design Versus Product Design (02 Apr 2006) My world of product design is called human-centered design, where the focus is upon the people who are to use the product. We start off with extensive observations, watching people go about their everyday lives. Ethnographic research. If I were to do this in the automobile industry, I would watch the target audience: middle-aged people driving sport cars. Families shopping at the local markets, loading up their cars with purchases, children, strollers, car seats. Young adults out for a good time, picking up friends and cruising. I would watch these people inside their cars, trying to see how existing designs accommodated their needs for interaction, comfort, entertainment, conversation, handling family squabbles. I would then use these observations to determine what functions need to be accommodated. Add this article to Del.icio.us Article URL: http://www.jnd.org/dn.mss/interior_design_vers.html Read 89 more articles from Don Norman sorted by date, popularity, or title. Next Article: To school or not to school          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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