Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Who Cares if You are Dressed if you are Alone? (10 Mar 2006) But here is the kicker: I also believe that the design of the iPod could have been a lot worse and it still would have been a phenomenal success. The reason is that “The Design” with a capital “D” is only minimally about that white and silver object with the rounded corners, the circular controller and the hard disk inside. Rather, my analysis says that there was not a single part of the Apple organization that was not involved in the iPod success, and that each excelled in its own sphere of “design” and that is what made “The Design” so outstanding. But you won’t learn about that at SIGCHI. Too bad. Time for change? Add this article to Del.icio.us Article URL: http://www.billbuxton.com/Alone.pdf Read 123 more articles from Bill Buxton sorted by date, popularity, or title. Next Article: Anti Social SatNav          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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