Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  Interview with Microsoft Ethnographer Tracey Lovejoy (20 Apr 2006) While it is true that corporate anthropology and ethnography have evolved, I also believe companies are maturing too. In today's competitive and global market, companies are increasingly finding it necessary to deeply understand their customer and build their products accordingly. Anthropology is a discipline with a long history of studying people and understanding their lives in the contexts of their normal environments in cultures around the world. This is a natural fit with the trend toward deeply understanding customers around the globe. Add this article to Del.icio.us Article URL: http://www.gotomedia.com/gotoreport/april2006/lovejoy.html Read 26 more articles from gotomedia sorted by date, popularity, or title. Next Article: Libraries and the Long Tail          Books about Usability | Information Architecture | Information Visualisation | Technology History This site is a labour of love built by Chris McEvoy

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